The most cost-effective way to connect with customers and prospects!

Email is one of the most effective promotional tools around, returning about $40 on every $1 you spend*. Combine that with social marketing where 4 out of 5 Internet users visit social networks or blogs, and the returns look even better.

 

Email Marketing 101: How to Push Send and Grow Your Business

Email Marketing strikes many as old-fashioned. More fashionable venues like social media and mobile marketing get all the attention, and some people will even try to tell you that email marketing is dead.

Unfortunately, reality doesn’t agree. In fact, with a strong content marketing approach, email is more powerful than ever thanks to social media. Why? Because it moves the conversation about your business or information product to a more personal environment — the in-box.

Email provides you the most direct line of communication for conversion to sales … which is why the most savvy online marketers have no intention of giving it up any time soon.

It’s also amazingly cost-effective. With an ROI of around 4,300% (according to the Direct Marketing Association), email practically pays for itself … and saves a tree or two. It’s what you use when you want to move from “conversation to commerce.”

What makes email content work?

All of us are far too familiar with email newsletters that waste our time, pitches that annoy us, and downright spam. Those don’t work.

What works is a value exchange — your valuable information for your prospect’s valued time. Your subscribers need to know they can trust you … that you’re not a soulless self-promoting spam-bot.

Good email content deepens your relationship with your audience through effective subject line writing (getting your messages opened), your distinctive voice (getting those messages read), and delivering quality, niche specific content your prospect needs and shares with others (inspiring referrals and word-of-mouth).

Here are 7 tutorials that will help you perform effective email marketing:

  1. Five Ways to Make Your Email Marketing Work Better
  2. How to Get More Subscribers for Your Email List
  3. The Three Key Elements of Irresistible Email Subject Lines
  4. The Betty Crocker Secret to Email Marketing that People Want
  5. How to Keep Your Email Marketing from Being Killed Dead
  6. 5 Tips for Better Results with Mobile Email Marketing
  7. How to Get More Mobile Visitors On Your Email List

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There’s a lot more to discover about this important topic, so sign up for free updates from Copyblogger to learn more.

 

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